Sunday, November 30, 2008

Getting the Best On-Page Optimization

By Kenya Rios

It isn't easy getting the on-page optimization for your website just right. In fact, most people don't know just how difficult it really is. If you are looking to get your website on-page optimized, just follow these tips for the best results.

The first thing to look at is whether or not your content is readable. It is possible to get on page optimised content and have good readability at the same time, but it's going to be a bit more difficult. You are going to have to work a bit to get this just right - that is to have the correct number of keywords, the correct distance and placement of your keywords and end up with a page that people are actually going to read. It doesn't do a lot of good if your site is optimised but is filled with so much rubbish that no one ever reads it.

After you have worried about the content, you are going to have to worry about how the page is set up. If you don't know anything about meta tags and page descriptions, now is a good time to review all of this and make sure that the pages on your website are all properly tagged. For example, when looking at your title tag, you want to make sure that you have one for each individual page of your website. Don't just have a generic one for the entire website and think that is good enough. Your page is going to get to the top of the search engine rankings faster if you have a different title tag for each page. When you are thinking of your title tags, make sure that it's not too long. It should be around 10 words long and be easy to read. A title tag is what readers are going to see at the top of their page when they open it, so it has to make sense. Just stuffing it with keywords is not the best way to do it.

Now that you know what your page descriptions are going to say, you are going to want to work on your meta tags. A meta tag gives people information about your website, including who wrote the page, when it was last updated and some of the keywords that you have selected. Meta tags are becoming less and less important, because a lot of web owners just loaded them up with keywords and the search engines didn't know how to rank a page with so many different keywords. Like page descriptions, you really want a different meta tag for each different web page. Meta tags can be up to 30 words each, which is a bit longer than page descriptions.

Finally, if you want the perfect on-page optimization you are going to want to keep your website as up to date as possible. A search engine loves fresh content and is going to rate your website a lot higher if it was updated yesterday than if is was updated two years ago.

You need to consider on-page optimization when trying to get your website to the first page of the search engine results. Unfortunately, it isn't very simple to do, because there are so many things to keep in mind. If you are not certain of what you are doing, ask an SEO consultant to help you out.

About the Author:

No comments: