Wanting to hire your next copywriter--one who's truly a professional?
Are you stuck, and don't know what to do next?
In the next few minutes, I'm going to share with you one of the most important secrets you need to know when hiring a copywriter. I call this a secret because a lot of people don't know that they should be looking for this trait. The other side of this secret is that it won't be very apparent with most other so-called copywriters.
So what is this secret?
The secret is this: You don't want someone who's "just a copywriter."
In other words, you don't just want a copywriter, you want someone who's focus isn't solely on the marketing materials they'll create for you.
You're probably asking, "What do you mean by that?"
From my experience, I know that online or offline (primarily online), there's a lot more that goes into the success of any marketing campaign than just the web copy. Most other copywriters think that the sales copy alone is the magic key. That's not 100% true. While the traditional role of a copywriter is important, it's only a piece of a larger puzzle, and not the whole puzzle in and of itself. What I would encourage you to look for is to find a freelance copywriter who understands marketing, and can develop an entire marketing strategy that meets your objectives.
This is the reason why professional freelance copywriters use the following titles:
Marketing consultant and direct-response copywriter
Freelance copywriter and marketing strategist
Business strategist and professional copywriter
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.|The title combinations are many, but the message is the same: These copywriters don't just provide copywriting; they also provide marketing plans and customer aquisition models that make sure the work they do for you is put in all the right places.
Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.
That's why you need a freelance copywriter who's also a marketing strategist.
Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a freelance copywriter who's also a marketing strategist.
Right now, this may seem like a very small distinction, but it's one that can make the difference between a small success and a record-setting sales period for you. You'll know exactly what I mean when you work with a professional copywriter who also understands the ins and outs of marketing. You'll want to keep that professional around for life.
Are you stuck, and don't know what to do next?
In the next few minutes, I'm going to share with you one of the most important secrets you need to know when hiring a copywriter. I call this a secret because a lot of people don't know that they should be looking for this trait. The other side of this secret is that it won't be very apparent with most other so-called copywriters.
So what is this secret?
The secret is this: You don't want someone who's "just a copywriter."
In other words, you don't just want a copywriter, you want someone who's focus isn't solely on the marketing materials they'll create for you.
You're probably asking, "What do you mean by that?"
From my experience, I know that online or offline (primarily online), there's a lot more that goes into the success of any marketing campaign than just the web copy. Most other copywriters think that the sales copy alone is the magic key. That's not 100% true. While the traditional role of a copywriter is important, it's only a piece of a larger puzzle, and not the whole puzzle in and of itself. What I would encourage you to look for is to find a freelance copywriter who understands marketing, and can develop an entire marketing strategy that meets your objectives.
This is the reason why professional freelance copywriters use the following titles:
Marketing consultant and direct-response copywriter
Freelance copywriter and marketing strategist
Business strategist and professional copywriter
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.|The title combinations are many, but the message is the same: These copywriters don't just provide copywriting; they also provide marketing plans and customer aquisition models that make sure the work they do for you is put in all the right places.
Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.
That's why you need a freelance copywriter who's also a marketing strategist.
Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a freelance copywriter who's also a marketing strategist.
Right now, this may seem like a very small distinction, but it's one that can make the difference between a small success and a record-setting sales period for you. You'll know exactly what I mean when you work with a professional copywriter who also understands the ins and outs of marketing. You'll want to keep that professional around for life.
About the Author:
D.K. Fynn is one of the most insightful freelance copywriters to hit today's business world. An entrepreneur himself, DK understands the role a professional copywriter plays in the success of a marketing campaign. DK has worked with some of the most successful online marketers (namely, Dan Lok and Alex Jeffreys, among others). If you're looking for a professional freelance copywriter who will take your business further, talk to DK.
No comments:
Post a Comment