Thursday, July 31, 2008

How do you build massive Internet Wealth? It's all in the List...

By Simon Whincop


Does this scenario sound familiar to you?

You read countless articles, seek endless expert advice and hear numerous success stories of people building massive wealth on the Internet with opt-in lists, and you finally decide to have one of your own. You think you know everything there is to know about opt-in lists and follow all the advice to the Tee. Yet you still haven't made a dime.

In fact, you're leaking money, fast. A bit here whan you hired writers to help out with your articles, a bit there on advertising, and an even larger chunk on the latest can't-possibly-fail traffic generating scam. Perhaps your list even got quite big. But only a tiny percentage actually converts to sales.

However you look at it, your quest to make even a tiny profit, has failed. After a few months of scrutinising your statistics and sales figures, you come to the conclusion that your dreams of Internet wealthbuilding are doomed.

So what could have gone wrong? Why have others succeeded where you have failed? Perhaps I was too hasty, diving straight in like that, you tell yourself. Or maybe I chose a product I thought would do well, but as it turns out, I was wrong. I failed.

Have similar thoughts ever crossed your mind?

All is not lost, however - don't forget that just because you emailed people on your list does not mean they'll buy instantly. As an Internet marketer, you need a bit of patience!

If you've already started an opt-in list and think you failed, or even if you're just starting out, here are three quick and easy steps that you should try and follow:

1) Make sure your product or service is one that people really want.

And get to know your product. Too many people forget this. How can you expect your subscribers to buy something you haven't bothered to research or learn about thoroughly? You carry it forward - knowledge and belief, or lack of it. Invest some time and effort to research your product properly.

2) Join lots of forums. There your expert advice and recommendations will build you an aura of trust . You can build a base around other forum users, inviting them to join your opt-in list. They will become your friends, and friends make good customers. Remember to place a link to your site on your posts - it will enable them to see what your business is all about. If you mean what you say, they'll begin to believe in you and your products. You can increase your credibility further as well as building more potential subscribers and customers by writing and submitting articles and posting blogs .

3) Make friends with other opt-in list users (forums are an invaluable tool here, too). Let them mentor you - someone who has already launched a successful opt-in list will be able to tell you what to do and what not to do, They can steer you clear of potential pitfalls and mistakes to avoid, because they have gone through it themselves. Experience is the best teacher, and there is nothing better than learning from the mistakes of others!

Building a profitable opt-in list takes great preparation and effort. It won't happen overnight! Opt-in lists have to be built from scratch and, once built, take some maintenance. Remember to keep it organized and manageable. But use it to Keep your subscribers happy and they'll be willing to buy from you time and time again. Building your list, is the way to build Internet wealth!

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