Monday, November 3, 2008

A case study on why content is still king

By Zigfred Diaz

Believe it or not a youtube vidoe entitled "Charlie bit me" got more than 6 million views worldwide. It has inspired several spoofs featuring not so cute adults mimicking the innocent, unrehearsed acts of two children.

The video has been added on May 22, 2007, about 9 months ago. As of today, it has been commented on 7,764 times and has been marked as favorite 43,030 times.

To date, it has been the referenced in about 106,000. Search for it has reached a considerable amount of volume that statistics for its search has already made it to Google Trends (Google trends only graphs searches that has become popular through the use of a certain algorithm)

So popular is the video that the phrase "Charlie bit me" itself has been used by several webmasters and several venture capitalist to make money out of. In fact the mother of the boys commented, "I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . ."

Not to be left behind by bloggers and other business minded person, the parents has started to do something about the income opportunity that can be derived from the popular phrase and the considerable amount of traffic brought about by the popular youtube video. "Charlie bit me" t-shirts are now made available by the parents in an online store.

The parents did the right thing considering that the video features their kids and they were the ones who uploaded the video. It should be them that should be the first to benefit from the popularity and the high volume of traffic that the video has brought.

Certainly the video is so cute and the British accent adds to its attraction. (Several "Charlie bit me" spoofs are not so cute at all; in fact I would say that they are lame)

If we were to learn something from this "Charlie bit me phenomenon" or "Charlie bit me craze" only one lesson comes into mind and that is CONTENT IS STILL KING. It's still "The content stupid" no matter what other Search Engine Optimization (SEO) gurus say. Majority of "Charlie bit me" fans know about the video through verbal recommendations. Undoubtedly, "Charlie bit me" fans did not know about the video by searching for "funny videos" in the search engines. It is also quite obvious that the parents of these kid did not do some advertisement, or tried to increase their back links, released several press releases, bought some articles or bought text link or google ads to increase their traffic. The reason why the "Charlie bit me" video has become so popular is because people go crazy over the content. They love it so much. It's funny and its so cute. I am not saying that we should not give importance to SEO strategies and techniques. What I am saying is that we must realize that in the end, high volume sustainable traffic to your site is mainly due to rich content.

Oh before I end this article, if you really like the video why don't you get a life and buy a "Charlie bit me" shirt.

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