So what's the most common mistake in ads, web pages, sales letters, brochures?
It's a mistake 99% of businesses make. And it's costing thousands of pounds in lost profits.
Using a grabbing headline.
It's as simple as that - attract attention to your marketing material.
Your ad needs to be the one piece of information your customer reads today.
We're living in the information age. People are bombarded with information. Morning, noon and night. So to get noticed you need to cut through the everyday clutter and command attention.
Using a headline that shows what is in it for the customer will get your message read.
What should a headline say?
You tell your customer how they can benefit from using your product or service.
Create persuasive copy and grabbing headlines. Don't tell them how long you've been in business or some other boring thing. Make sure you tell your client what they will get when they do businees with you.
In fact famous Marketing adman the, late David Ogilvy, said he's seen different headlines out pull by as much as 1700%.
You ask the majority of people and they all say that the only read the article if the headline grabs them. That's how important a headline is.
The headline and opening paragraph are the initial curiosity that pulls the reader in if they feel it's not relevant to them, their interest will quickly wane.
A Great Headline
The secret to a powerful headline is that they need to be specific to the customers that you're trying to sell to. It needs to be compelling. It needs to tell them what's in it for them. It needs to show them that you are the best person to buy it from.
You probably will look at headlines in a different way now.
How do I write an intriguing headline?
You must target the right prospect for your product or services. Then speak directly to that person. You laser in on a particular group of people you're trying to attract. Their wants, beliefs and desires. What keeps them awake 'til 4am.
Give your potential customers a PROMISE in the headline.
"If you are not 100% happy with our service you don't owe us a penny."
Pay attention. If all the businesses have roughly the same sized ad - each costing a similar amount of money. Yet only one shop gives the shopper what they really want 'what's in it for them' which shop is going to do the most business?
The business that understands marketing will out-perform its competitors by getting more customers.
Write an interesting headline using these steps:
* List all the pros and cons of your product or services.
* Tell the customer why I should buy from you?
*What's so special about your product/service?
Start using intriguing headlines in your copy and your business will get more customers.
It's a mistake 99% of businesses make. And it's costing thousands of pounds in lost profits.
Using a grabbing headline.
It's as simple as that - attract attention to your marketing material.
Your ad needs to be the one piece of information your customer reads today.
We're living in the information age. People are bombarded with information. Morning, noon and night. So to get noticed you need to cut through the everyday clutter and command attention.
Using a headline that shows what is in it for the customer will get your message read.
What should a headline say?
You tell your customer how they can benefit from using your product or service.
Create persuasive copy and grabbing headlines. Don't tell them how long you've been in business or some other boring thing. Make sure you tell your client what they will get when they do businees with you.
In fact famous Marketing adman the, late David Ogilvy, said he's seen different headlines out pull by as much as 1700%.
You ask the majority of people and they all say that the only read the article if the headline grabs them. That's how important a headline is.
The headline and opening paragraph are the initial curiosity that pulls the reader in if they feel it's not relevant to them, their interest will quickly wane.
A Great Headline
The secret to a powerful headline is that they need to be specific to the customers that you're trying to sell to. It needs to be compelling. It needs to tell them what's in it for them. It needs to show them that you are the best person to buy it from.
You probably will look at headlines in a different way now.
How do I write an intriguing headline?
You must target the right prospect for your product or services. Then speak directly to that person. You laser in on a particular group of people you're trying to attract. Their wants, beliefs and desires. What keeps them awake 'til 4am.
Give your potential customers a PROMISE in the headline.
"If you are not 100% happy with our service you don't owe us a penny."
Pay attention. If all the businesses have roughly the same sized ad - each costing a similar amount of money. Yet only one shop gives the shopper what they really want 'what's in it for them' which shop is going to do the most business?
The business that understands marketing will out-perform its competitors by getting more customers.
Write an interesting headline using these steps:
* List all the pros and cons of your product or services.
* Tell the customer why I should buy from you?
*What's so special about your product/service?
Start using intriguing headlines in your copy and your business will get more customers.
About the Author:
Mark Pocock, is a marketing specialist and a direct response copywriter. Sign up to claim your free report on copywriting and marketing. Mark also has a Direct Response Blog to keep up-to-date with what is happening in the copywriting world. Or visit Mark's website to find out about the various Copywriting Services available.
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