A composer's website functions in many ways and is the main means of communication with the outside world. A website will serve as a reference for your audience, act as your electronic agent, and store valuable media such as photographs, music excerpts, and information such as your biography for media outlets. It is your online business card and is essential to build your career in the 21st century. Following are several key elements necessary to an effective music composer's website.
1. When choosing the design for your site make sure to consider ease of use so that visitors can navigate your site easily.
2. Display your activity by posting dates of recent and upcoming performances of your work.
3. Keep an up-to-date catalog of your work online. This allows performers or promoters of music to see if your catalog includes something that interests them.
4. When adding biographical information to your website it is in your interest to provide both full and condensed versions. Often, programs or media outlets prefer a short biography.
5. Have at least three excerpts of music for visitors to listen to in an accessible format such as a high quality mp3.
6. Post links to your profiles at social networking sites which are hotbeds for new music activity. Get in on it!
7. Your contact information should be professional and memorable. You're in trouble if you're still using that guitargod 13 @ aol.com email address so simply use your real name or business name.
A website that meets the guidelines mentioned above will undoubtedly boost your career. As a final note however, remember that while your website's goal is to portray you as a pro in the field don't be afraid to show a bit of your stellar personality. Professionalism is great, but you are most likely to be successful if you also interest people in a personal way.
Go forth and prosper!
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