A composer's website is their portal to the rest of the world. A website serves to keep your audience up to date on your work, act as your all-purpose 24/7 representative, and stores valuable media such as recordings, photographs, and biographical information for programming and press outlets. Having a quality website is essential to building your music career in an ever growing e-world. Here are a few important things to consider when building your site:
1. Choose a clean-cut, easy to navigate design for your site that allows visitors to easily learn about you and your music.
2. Your activity is significant so make sure that people know about your performances by updating your site regularly.
3. Update your works list often. Performers do check composers' websites looking for new works for their instrument or ensemble.
4. Make sure to have both a full and a short biography available on your site which includes people with who you've collaborated, press, credits, etc. Frequently interested parties will request short biographies specifically.
5. Have at least three excerpts of music for visitors to listen to in an accessible format such as a high quality mp3.
6. Huge areas of musical goings-on are social networking sites, so create a profile and post some links to your work. Be a part of the scene!
7. Use a professional sounding contact address that is easy to remember. Get rid of that old guitarguru 44 @ yahoo.com email address you've probably had since you were 12 and use your business name or formal name.
A website that meets the guidelines mentioned above will undoubtedly boost your career. As a final note however, remember that while your website's goal is to portray you as a pro in the field don't be afraid to show a bit of your stellar personality. Professionalism is great, but you are most likely to be successful if you also interest people in a personal way.
Best of luck!
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