Monday, December 29, 2008

Make The Best From Your Email Marketing " Top Three Tips

By Zachariah Scott

Ask any knowledgeable, experienced marketer how to generate big money in a short time, and they'll all say the same: the money is in the list The bigger the list, the higher the potential. If you're working with a tiny list " now's the time to make it grow! Presented below are the top three tips for maximum results, when email marketing.

1. Ask for the Opt-In Everywhere: Include opt-in forms on your content pages and other places where you provide valuable information to your potential customers. If people love your content, theyre going to want more of it and its the perfect opportunity to offer them more. Be sure to include a good headline and a compelling reason to subscribe to go with your opt-in form.

2.) Promote opt-in opportunities: Offer a subscribe option with all of your distributed content within resource boxes, special advertising campaigns, articles and so on. Emphasis joining the list as a priority to buying a product. Your conversion rate will obviously be higher when asking a potential customer to simply fill out a form, rather than an outright purchase. Using a list, you can mass broadcast to your subscribers again and again.

#3 Make sure your subscribers tell their friends. Make a simple request for your subscribers to tell others about their good experiences with your service or product. You can also create a lot of buzz by offering top level content. Perhaps consider creating an affiliate of incentive program that would encourage subscribers to bring others to see what they are missing.

There are many ways to build a list, but try to concentrate on subscribing those who most fit your ideal or target consumer, who will be eager for more content. Aiming for those who already read your content is the best way to start. After they have opted in, you are then able to market to them again and again.

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