The most common method for creating targeted traffic for your site is pay per click advertising, also called PPC. If you use it correctly it could be cost-effective and profitable. And, every year this fast-growing on-line advertising format accounts for around two billion dollars in advertising and the amount continues to increase.
Just How Does PPC Advertising Work?
Search engines like Google, Yahoo and others create listings. They're ranked by how much an advertiser is willing to pay for each click that brings a visitor to their website. A better position can be obtained by bidding against other advertisers to get the keyword or phrase you want. Those with the highest bids on a keyword will be ranked highest on the search page. Ads are ranked in descending order, determined by how much the advertiser bids, and the relevance of the ad to the search. Usually, they're displayed along the right hand side of the browser window.
The largest of the search engines, Google, had recent adjustments to its functionality and ranks PPC advertising a little differently. High bids will no longer guarantee the best spot. You have to make sure your advertising and webpage have a high quality score with the search engine. If you want to get a good ranking, you must prove to Google that your advertising and homepage are useful and relevant.
From the point of view of some advertisers, this is a bad thing. However, from a user point of view, and from the side of advertisers without as big a budget, this change is welcome. That's because it ensures more real, relevant ads, and it allows those who write quality ads to be considered for higher rankings.
PCC Can Make You Money
Use affiliate programs, which are when you gain a commission by directing customers to affiliated sites, to make money on every purchase. Using PPC campaigns in conjunction with affiliate programs allows you to direct traffic instantly to the affiliate page through your link, instead of waiting for your site to be well ranked by search engines.
Since PPC is so easily tracked, it allows you to keep a clear record of how much you're spending on each ad, how much real traffic it's bringing in, and how many commissions you make. Tracking is vital to success in Internet marketing, as it allows you to discontinue or change ads that aren't working for you.
Of course, affiliate sites aren't the only way to make money using pay per click campaigns. You can also direct this traffic to your site, increasing your ability to get traffic fast. If you were to simply wait for people to find your site, traffic and sales would both be low. Once the visitors have reached your site, you can direct them to an affiliate link, or build a subscriber list of your own. Send out offers and deals to this list, in order to keep your business fresh in their minds.
Risks Associated With PPC Advertising
PPC campaigns can be a fast way to lose hard-earned money if you go in wearing blinkers. Effective ads aren't difficult to create, but there is a little work involved. Just going for high numbers of clicks is a complete waste if there are no conversions into sales. A little bit of research can go a long way with these campaigns. You don't need a degree in rocket science, just a little patience working out what Google and friends want from you.
Just How Does PPC Advertising Work?
Search engines like Google, Yahoo and others create listings. They're ranked by how much an advertiser is willing to pay for each click that brings a visitor to their website. A better position can be obtained by bidding against other advertisers to get the keyword or phrase you want. Those with the highest bids on a keyword will be ranked highest on the search page. Ads are ranked in descending order, determined by how much the advertiser bids, and the relevance of the ad to the search. Usually, they're displayed along the right hand side of the browser window.
The largest of the search engines, Google, had recent adjustments to its functionality and ranks PPC advertising a little differently. High bids will no longer guarantee the best spot. You have to make sure your advertising and webpage have a high quality score with the search engine. If you want to get a good ranking, you must prove to Google that your advertising and homepage are useful and relevant.
From the point of view of some advertisers, this is a bad thing. However, from a user point of view, and from the side of advertisers without as big a budget, this change is welcome. That's because it ensures more real, relevant ads, and it allows those who write quality ads to be considered for higher rankings.
PCC Can Make You Money
Use affiliate programs, which are when you gain a commission by directing customers to affiliated sites, to make money on every purchase. Using PPC campaigns in conjunction with affiliate programs allows you to direct traffic instantly to the affiliate page through your link, instead of waiting for your site to be well ranked by search engines.
Since PPC is so easily tracked, it allows you to keep a clear record of how much you're spending on each ad, how much real traffic it's bringing in, and how many commissions you make. Tracking is vital to success in Internet marketing, as it allows you to discontinue or change ads that aren't working for you.
Of course, affiliate sites aren't the only way to make money using pay per click campaigns. You can also direct this traffic to your site, increasing your ability to get traffic fast. If you were to simply wait for people to find your site, traffic and sales would both be low. Once the visitors have reached your site, you can direct them to an affiliate link, or build a subscriber list of your own. Send out offers and deals to this list, in order to keep your business fresh in their minds.
Risks Associated With PPC Advertising
PPC campaigns can be a fast way to lose hard-earned money if you go in wearing blinkers. Effective ads aren't difficult to create, but there is a little work involved. Just going for high numbers of clicks is a complete waste if there are no conversions into sales. A little bit of research can go a long way with these campaigns. You don't need a degree in rocket science, just a little patience working out what Google and friends want from you.
About the Author:
If you are ready to stop dealing with the regular struggles and work of adwords marketing, you should visit ProPayPerClickManagement.com. Learn why they are the only choice for ppc management and how their years of pay per click experience can help boost your internet business. Go there now and sign up for a free pay per click analysis.
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