Most people believe that SEO is only the use of certain words that are supposed to help you get a better ranking in the search engines. To a degree this is true, but lots of times we become so focused on those words and getting that high ranking that we lose the meaning of the content and we lose the interest of readers. The information we are trying to transmit is becoming unreadable and extremely boring.
Supposedly search engines like Google, Yahoo, and others have tools, which allows them to categorize sites according to the content they have. So essentially if you repeat a certain word a certain number of times your site will get ranked for that word, but search engine ranking is changing, and its no longer about using certain words a certain number of times whether those words are relevant to your content or not. It's more about giving good information to readers about your product and attracting readers because your information is good. Readers are interested in finding out more about your product!
You want to get the right kind of traffic, the kind that is interested in what you have to say and what your product is, and that is the right kind of SEO that you want. It is therefore, very important that you get the right king of information on your site, information that others would be interested in knowing about. You don't want to optimize your page for cars, if what you sell is bikes. Because even if you do get the traffic, that traffic is not there to buy bicycles, no matter how high you have ranked for bicycles.
So essentially, SEO target marketing "kills two birds with one stone". You give the reader the information he needs, and the search engines rank you for having relevant information to the keywords you are using.
The increase of traffic will be due to the relevance of the information of your site to your product, and thus this will produce more sales. SEO marketing deals with getting interested visitors to your site.
When you interest your readers in your site then those visitors are more likely to convert into buyers. You will be happier with the relevant traffic you are getting, and they will be happier because they are getting what they actually look for.
When you market online you always want to pay attention to SEO, but only SEO for the market you want and for the people that may be interested in your product.
Keeping the balance between SEO and good content is the key to your SEO endeavors and getting the right traffic to your site, traffic that is willing to buy your product or keep coming back for good information and eventually buy your product.
About the Author:
When you are doing seo target marketing, a blog is a very good tool to use to drive unlimited traffic to your sites. By using this seo guide, you can get the latest information to help with your rankings.
No comments:
Post a Comment