The king of the internet right now is content filled, unique, article based websites. But, without traffic, the best information in the world is useless. That's why website promotion is so important. Back in the early year of the internet, banner ads were very important. Then people started ignoring them, and the value of banner ads went down significantly. However, now might be the time to look at banner ads as a significant part of your web promotion plan.
Banner Ads??? Are you Sure?
Most internet marketers use banner ads to get highly qualified and targeted traffic from a complementary website. For instance, a webmaster forum might have a banner ad for a hosting company. Monthly fees can range from tens of thousands of dollars a month for a high traffic site to $50 for a permanent banner on a smaller niche website. The results can be comparable and oftentimes much cheaper and faster than SEO or PPC. There are also numerous free banner exchanges that you can look at as well. There are numerous possible ways to implement banner ads, and we'll look at each.
Banner Exchange Programs
When you use a free banner exchange, you basically exchange banners with another websites banner at no cost. You put their banner on your site, and they'll put your banner on their site. Now, the attraction to this method is it's cost. FREE! But, there are some issues with it. First you're limited to how many exchanges you can do. You can only exchange so many banners before your website starts to get cluttered. Plus you're opening up the doorway to your web traffic choosing to go somewhere else that isn't going to make you any money. Also, you should definitely be careful with who you link to. There are some "partners" who end up creating "banner farms" or "link farms" with tons of banners all over their websites. These websites end up doing about nothing for your traffic as there are so many other ways for their traffic to go.
Paying For Banner Ads
While banner ads can cost money, if placed strategically in a well thought out promotional plan, your banner ads can be a very wise investment. The most important factor towards placing your banner ad is making sure that the website gets good traffic, that is very relevant to your own offer. It does no good to have a banner ad about a digital camera on a website about bicycles. Second, make sure that you place your banner ad in the top third of the web page in an inviting location for visitors to click on your advertisement. Last, make sure that the website doesn't have tons of other banners or links out to your competitors, as this will dilute the effectiveness of your ad.
Banner ads can be extremely profitable when properly implemented into a website promotion strategy. Keep the above guidelines in mind while you're placing your ads, and you'll be sure to get tons of quality traffic in no time at all. Good Luck.
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