It's possible to create interesting and relevant articles promoting your website and submit them to article directories. There are hundreds of article directories housing many thousands of different articles. The benefit of submitting an article you own is that you are able to put an author byline and give credit back to your website so that interested people can contact you for more information.
When you create a solid, interesting, unique and relevant article in an article directory, you are really cementing your status as an expert in the subject and allowing interested potential customers to visit your website. These article directories provide you plenty of exposure you might not otherwise get.
It's not necessary to write the articles yourself. There are plenty of options out there to find people to write articles for you. And although outsourcing the articles can be expensive up front, if you're doing your promotion strategies correctly, and submitting the articles to multiple directories, the articles should pay for themselves in no time at all with increased sales and profits.
For example if you were a tax preparer working for home and created a series of articles about tax planning and tax preparation. If you placed your articles across multiple article directories. Potential clients looking for information on the subject that you wrote your article on, will quickly see that you have the experience and knowledge to handle the job. Many will visit your website and try to contact you by phone or email. This one little article provided access to a new client you might not otherwise have gotten.
A secondary avenue that you might not think about is other website owners who use the article directories to get content for their website. There are probably hundreds of website owners who might take a look at your article, and find it relevant to their website and incorporate it into their website. Because they must keep the entire article including the author's byline which has a link to your website now you have a secondary avenue of traffic that can come from other people's websites and traffic.
Even better than other website owners is the blog world. There are tons of blog authors out looking for interesting, relevant content to post on their sites. You'll find that your article can get picked up by multiple blogs, and the increasing traffic you get, especially from very high traffic blogs can be astronomical.
The number of article directories varies but is probably in the thousands. Don't just put your article on one article directory, because if you have the ability to work with a few hundred you can really skyrocket the traffic and hopefully eventually the resultant sales and profits with your articles.
While Article Markeitng may seem like hard work, it should pay off sooner rather than later. It can really help to increase the number of clients/customers you should get in no time at all.
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