Despite having everything in place in my business, a good list, people reading my newsletter, I just couldn't seem to make a sale.
If I had everything in place, why couldn't I sell? It was because I would teach my list about information marketing, yet try and sell them products unrelated to that industry.
That's when my good friend, Alex Mandossian, gave me a great piece of advice.
This is how it went down
I was talking to him about the struggle that I was having up to that point of getting my ideas from concept to cash. That's the essence of what we're all trying to do. The faster you do that, the more products you get up, and the more momentum you build.
Actually, I just wrote about this in my recent newsletter because if used correctly momemtum can be a very powerful thing in your business.
Alex Mandossian is a perfect example of how successful your business can be once you get the momentum built up. Alex is doing extrememly well in the information marketing industry because he has mastered converting his ideas from concept to cash. He can't help but be successful when he has so much momentum behind him.
Alex told me, when I was talking to him about my struggle to get my ideas from concept to cash, he said, "Stu, stop what you're doing right now. Go after the low hanging fruit."
Low hanging fruit - Make a note of that.
Support groups with the same interest or in the same industry are great for helping you realize what the low hanging fruit really is. They hold a great deal of value for their ability to do this.
For me, I was trying to, and still am trying, to work on this huge project. It's a very risky, big project. The problem with it is that it is taking so much out of me, financially, physically and mentally. It is really draining my time and effort.
Because of it, I'm getting frustrated, I'm getting irritated, and I'm not making progress.
Alex stopped me and he said, "Go after your low hanging fruit."
Alex was able to teach me what my low hanging fruit was. By teaching me this simple, yet very powerful piece of advice I was able to generate revenue of over $111,000 in just over eight weeks.
What was that piece of low hanging fruit?
It was my very own seminar called the "Idea Incubator" where we teach people how to turn their ideas from concept to cash.
The material that I was presenting I had been teaching at John Childers' training for over a year, and people were drawn to it, they liked it, I had built a customer base, and I had lots of my customers asking me, "When are you going to put on your own event?"
That was my low hanging fruit. People were asking for me to put on my own event, and I was not offering it to them. But the moment I did, the result was tremendous.
What is your low hanging fruit? Stop for a moment and think about what it would be. Are your costumers constantly asking your for a product or service? Is there something you are really good at?
You definitely have pieces of low hanging fruit that you have been overlooking. I would place a bet on it!
Learn from my mistake, and you'll be able to go from concept to cash a lot quicker!
May ideas come to you when you need them the most.
About the Author:
Author Stu McLaren has found out how everyday people all over the world are turning Unusual Business Ideas into magnificent moneymakers... and How You Can Too! These ideas will stimulate ideas and inspire you to get your own profitable Business Idea Off The Ground... Immediately! 227 Unusual Business Ideas
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