When you get right down to it, Search Engine Optimization (SEO) is the implementation of some basic knowledge to your web pages. When you get the many bits and pieces of this basic knowledge put together and onto your pages, your entire site will come together as a whole with the result being well ranked pages.
Getting top listings doesn't come by accident. If you know SEO techniques you should try to build them into your site as you build it. That is probably not your situation and you have a site built by someone else and it needs to be optimized. I suggest that your focus your first efforts on optimization after you have a completed site.
I have seen many people make the mistake of jumping into SEO without having the knowledge to really make the correct changes to their site. These people inevitably load their pages with keywords and do a lot of things that are just going to hurt your ranking, or the ability of your site to ever be ranked.
Search engines are looking for "natural" appearance. Not visually, but to them, as spiders and robots. They may expect to see a keyword four, five or six times on any given page, but definitely not 50 times. If you investigate sites that rank in the top five positions you may see a trend where the sites don't appear to be optimized. One huge part of optimization is developing inbounds links and utilizing good keywords to help and define your site as exactly that ... your important keywords.
Although SEO really is a lot of common sense, the adage that common sense isn't common can play very true with SEO. You need to do some studying of SEO techniques in order to develop your strategy, for your site. Visit all the sites you can and read. Then read more. Everything that you need to know in order to succeed with your site in online as available information. If you apply optimization techniques properly to your website, and get inbound links, you will succeed.
One thing holds true however, unless you get yourself into the top five positions, these are the positions seen without scrolling your screen, you probably won't get a huge amount of traffic. These top positions are what you are shooting for and where you will get a lot of traffic from.
So you need to work on all of the different parts of any given web page that will make it conform closely to the search engines algorithms, well for Google, MSN and Yahoo! anyway. They are the three big engines that will generate 99+% of all the traffic you will get from the organic search engine listings.
The first things to get straightened out on your site is the use of the title tag, I like to keep it under 12 words, the code attributes (alt=, title=, summary=), meta description and keywords, H1 tags, H2 tags, keyword density, your navigation and the anchor text used and internal linking. These items are among the major improvements you need to make to all of your web pages.
About the Author:
By Robert *BK* Kelsey at Ethical SEO Service. You can get more information about Ethical SEO Service.
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