Wednesday, August 6, 2008

Online Email Marketing

By Ray Lam


The most successful businesses that are generating the most profits online usually incorporate email marketing into their overall marketing plan. Email marketing should be a crucial aspect of any internet business that wants to increase or grow its profits. The problem today is that few people know how to use an ethical email marketing strategy to grow their business. Therefore, in this article, you will learn a few important things you must test and have in order to have a successful email marketing campaign.

When applying an email marketing strategy, you really need to consider the software that you use to collect subscribers as well as track your email advertisements. If you do not have the proper email marketing software that will store your subscribers and track your marketing results, then you are just playing the piata method of marketing. You are just hoping that you hit a home run with your email marketing. The key to successful email marketing is to track and monitor every single detail of your email campaign.

Something that you may want to test with every email marketing campaign you initiate is the email open rate. It is important to know how many subscribers actually open your email to read your message. Whether or not someone will open your email is largely dependent upon the subject line of your email message. If your subject line triggers the right response, then you can almost be guaranteed that your subscribers will click to read your email message.

Your creative efforts will make a huge difference. Always remember that the less it looks like an ad campaign designed only to get some quick money into your pocket, the more effective it will be. These simple email marketing secrets matter a lot.

One of the huge advantages of marketing on opt-in email list is the fact that you do not need to wait fro clients to come to you. You can get your message out to them immediately and at the same take the time advertise your products and in this way you will find that you make money online very quickly and almost effortlessly. Also remember that email is instantaneous. This means that you can send out your email message now and in the next few minutes you will be counting the money you have made online from sales. No other online marketing activity will give you results that quickly.

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