Tuesday, August 26, 2008

Getting Into The Wine Business: Sales

By Salvador Paez


A wine sales job is can be very interesting work primarily because it requires selling and even tasting several types of wines. A wine sale job also offers a lot of opportunity especially for people who are planning a serious career in the wine industry.

Direct wine sales, telemarketing and online sales: these are the tricks utilized by retail sellers and wine sales people. These techniques have distinct advantages to them.

In store sales involve the seller personally assisting the customer to find exactly the right wine for him or her. But the tricky part is that the seller should first have in depth knowledge of wine selling, which would include knowledge of the process of wine making and the factors induced by age, brand and even taste. Therefore a lot of experience is needed for this method to work.

The telephone on the other hand can make your list of customers grow substantially. Asking for the customer's number and for referrals is a very common path to gaining more customers. Joints such as hotels and restaurants that always have wine are also popular clients to supply. The telephone is a very good tool to build friendships and long-term business with your customers because of the ability to personally update them on the arrival of new wines.

And if that seems to limiting for you, many wine sellers can even use the power of the internet to sell their products. Wines are usually advertised on the sellers websites and as such are exposed to various possible markets and customers each day. With your credit card or money order, you can get your favorite wine at your doorstep in no time. Not a bad technological twist to something that has been enjoyed by people for centuries!

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