The Occupation of Copywriting

By Ray Edwards

Here we will investigate the benefits of occupational copywriting.

There are a great number of benefits as a copywriter. The salary for a copywriter is much higher than the average wage in the United States. In 2005 the magazine Advertising Age said that the average salary for a copywriter was right around $60,000 when you included bonuses. You can imagine it will be higher now, given the inflation over the last two years. The Bureau of Labor Statistics came up with a similar but slightly lower number around $57,000.

Copywriting is also far more versatile than many other jobs. Your main goal as a copywriter is to produce good copy, and thus you do not need to keep a set work schedule as long as the work gets done. This allows you to mold your work around your life, where in order to better fit your schedule you may decide to work less one day and more another. Many other jobs cannot do this.

Copywriting also allows for a great workplace environment. Many professional copywriters are part of an advertising agency, which can make for an excellent work environment. Quite often there are many creative and high-energy people surrounding you. You can throw ideas around with these people and sharpen your skills. These people produce a great environment because their intelligence and creativity will often challenge and motivate you. Advertising agencies vary in size, which helps you customize your work environment to your mind set and makeup. A smaller agency will give you a closer group of people to work with, while a larger agency will offer more competition and energy. As you can see, there is a lot of flexibility in your work environment.

Because copywriting can be very challenging it will never get boring. When working for an advertising agency you quite often have many different types of clients, this makes for a variety of work projects. No two days are the same. This way you'll always have a variety of projects asking for your creative skill and you'll never get bored.

No matter how you look at it, copywriting has many benefits. You will make a very good income with the average being around $60,000. On top of that, if you work hard and produce good copy, you can establish yourself as a master copywriter and make much more money than that. Quite often your work environment will be teeming with creative energy and far more adaptable to your life than most other occupations.

About the Author:

For an inside look at the techniques of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.