The Demand for Copywriting

By Ray Edwards

Here we will discuss the market demand for freelance or professional copywriters.

The demand for a Copywriter will always be strong despite the strength of the economy. In the past one could easily sell a good product with mediocre marketing, but this has changed. With the emergence of globalization competition has dramatically increased, now in order to effectively sell a product one must distinguish it from the competition. The only way for most consumers to discern the differences between competing products is through marketing. This ensures the future of copywriters. A good company will need to employ copywriters to send a consistent message to their target audience. Some companies will cut their advertising budget in light of weak sales, but this will only result in even weaker sales. If a recession comes along, demand for copywriters may drop a little but it will quickly pick back up when the economy strengthens.

The Internet provides an ever-growing forum for copywriters. With more than four billion websites the demand for "search engine copywriting" has increased. At this point it is difficult to get your website to show up under a search engine (called being "indexed"). Search Engine Copywriting helps get websites indexed. Appeasing two audiences does this: The people searching and the search bots. A good copywriter can do this, and thus the demand for a copywriter is strong.

There are many opportunities in the copywriting field. You can work for an advertising agency or for yourself. Jobs are available all over the country. Copywriting demand will track and grow with the pace of the economy. Monster.com reports that there are currently more than 500 jobs available for copywriters. This is just a small piece of the market! This should help illustrate the demand for copywriters.

Hopefully this article demonstrated the high demand for copywriters. No matter the condition of the economy, you should be able to find an ample amount of work. As the economy ebbs and flows, some companies' sales will increase no matter what, and they will need copywriters. The whole market will always offer sufficient work for a copywriter. Someone will always need your skills to sell their product.

About the Author:

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.