I was recently asked the following question; "I am having difficulties finding potential JV partners and affiliates online for my industry because it is primarily offline. Do you have any suggestions"? I thought the answer I gave would be very useful to more than just the person who asked it. That's why I'm sharing it with you today.
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
Your partners will benefit because you will set up an affiliate campaign and they will receive cash for the traffic they send your way.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
The above mentioned idea has been a very successful one because in most cases a joint venture initiative does not start with two partners, who have brilliant proposals and everybody wins. But with our approach this is what happens because your partner will pay nothing for the campaign and will get some money in the form of affiliate commission.
From your partner's point of view, it is a great deal - no costs, only financial gain. For you it is also a bargain - you get access to a list of customers, who are interested in the product.
It will help them to see that there is an online opportunity and that would work well for you down the road if they are interested in setting up any type of an affiliate arrangement.
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
You are now bringing them an opportunity that says, "Hey, I am willing to take care of all of the groundwork, by setting up an online campaign that will teach them about XYZ. Would you be open to possibly being one of my guests, adding a couple of tips or something of that nature"?
Your partners will benefit because you will set up an affiliate campaign and they will receive cash for the traffic they send your way.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
The above mentioned idea has been a very successful one because in most cases a joint venture initiative does not start with two partners, who have brilliant proposals and everybody wins. But with our approach this is what happens because your partner will pay nothing for the campaign and will get some money in the form of affiliate commission.
From your partner's point of view, it is a great deal - no costs, only financial gain. For you it is also a bargain - you get access to a list of customers, who are interested in the product.
It will help them to see that there is an online opportunity and that would work well for you down the road if they are interested in setting up any type of an affiliate arrangement.
About the Author:
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